About the role
Marketing Specialist
I have been helping companies build their brands for over 20 years. My experience spans large corporations, mid-sized businesses, start-ups, and plenty in between. Over my career, I have held marketing positions on both the agency and client sides of the business. I believe this has given me a unique perspective, and ability to collaborate in an environment with multiple stakeholders with diverse backgrounds and skillsets.
As a shareholder and practice lead in an agency, I realized how much I also enjoyed the operations and HR sides of the business. I can see an organization’s culture through the lens of its brand. And I love helping organizations transform their internal cultures to better reflect their values, and then establish programs and practices that bring that culture to life for all employees.
I established my brand in 2018 out of a desire to marry the aspects of my career that I loved most. I use the expertise I’ve developed over the last 20+ years to help my clients develop and implement strategies that maximize results. Today, I continue to focus on brand and marketing consulting, helping client organizations transform their internal culture, and supporting organizations with high-level business management expertise.
The Best Fit
Marketing and Communications
With some clients, I have a traditional agency-client relationship where I work as a marketing partner at arm’s length with their team. For other clients, I am integrated into their team, offering executive level marketing guidance and support where it is needed.
HR
I work with a company’s HR and Marketing teams to define the point where the two intersect within their organization. Many companies go to great effort to communicate their brand to their target audience but don’t consider that the employees that represent the front line for these brands don’t really understand the brand themselves. Working with both teams, I help them create, launch and foster a corporate culture that reflects the brand.
COO
I provide executive level thinking, support and leadership for small-medium size businesses that don’t have a full-time COO, either because they don’t have the resources to hire someone full-time, or they don’t require someone in the role full-time. In this role, I also provide support to the owner(s)/CEO of a business who are too busy working IN the business to spend time working ON the business.
Awards & Accomplishments
Institute for Canadian Advertising Designation
Certified Campaign Planning Program (CCPP)
Institute for Canadian Advertising Designation
Certified Advertising Agency Practitioner (CAAP)
Working with Sarah
I’m located in Halifax, Nova Scotia.
I’m available for
Projects
Connect with me
Specialties
Branding & Marketing Strategy Brand Development Brand Planning Marketing Communications Marketing Strategy Digital Strategy and Execution Content Planning Digital Content Strategy Digital Marketing Strategy Public Relations, Stakeholder Relations & Communications Employee Engagement Graphic Recording & Meeting Facilitation Brainstorm Facilitation Meeting Facilitation Stakeholder Engagement Market Research Engagement Facilitation Project Management Marketing/Advertising Project Manager Social Media & Community Engagement Social Media Marketing
Client Resume
Agropur, Atlantic Lottery Corporation, Bell Aliant, Corey Nutrition, Cove Kombucha, Dalhousie University, Dr. Jason Plotsky, Envirosystems, Fancy Pokket, Greco Pizza, High Liner Foods, IWK Foundation, Labatt, Lindsay Construction, MDW Law, Mezza Lebanese Kitchen, Micco Companies, Nature’s Way Canada, Nova Scotia Community College, Nova Scotia Liquor Corporation, Nova Scotia Power, Nova Spinal Care, RPS Composites, Saint Mary’s Cathedral Basilica Foundation, Sealand Building Group, Sobeys, Waycred Automotive
Agency Experience
Colour
Connect with Sarah
First name
Last name
Phone
What's your budget?This helps us make sure we have the right cost match.
$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K
When can we get started?Please include any must-hit dates in your message.
Very quicklySoonNo rush
How can we help?
Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.
About The Well
Want to talk to us? Fill out this form: https://gotothewell.ca/connect
Part Agency. Part Matchmaker. The Well is an entirely new approach to forging accounting, operations, marketing, advertising, communications and technology relationships. With Canadian freelancers and contractors, we’re the first human-driven marketplace where building trust is a primary focus.
The Well is designed to make things easy for everyone. Trading the usual risks, costs and time in locating and screening specialists for network of available vetted talents, centralized billing, built in contingencies and back-ups to protect everyone's interests with no hidden costs, recruiter fees or organizational retainers.
Since 2014, The Well has been perfecting a proprietary 22 point vetting system designed specifically to identify professional, committed specialists who are building their business with purpose. That means no side hustlers, hobbyists or 'necessity freelancers' in between full time gigs. Specialists who successfully complete this process are designated to one of two rosters - project or fractional - which is proven to make for stronger matches and lasting relationships with their clients.
Think of our roster members as the celebrities, and we'e their agents.
We provide clients with support and advice, and recommend the best individuals and teams to tackle each job with a look to developing lasting relationships - all for free and without obligation.
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About the role
Marketing Specialist
I have been helping companies build their brands for over 20 years. My experience spans large corporations, mid-sized businesses, start-ups, and plenty in between. Over my career, I have held marketing positions on both the agency and client sides of the business. I believe this has given me a unique perspective, and ability to collaborate in an environment with multiple stakeholders with diverse backgrounds and skillsets.
As a shareholder and practice lead in an agency, I realized how much I also enjoyed the operations and HR sides of the business. I can see an organization’s culture through the lens of its brand. And I love helping organizations transform their internal cultures to better reflect their values, and then establish programs and practices that bring that culture to life for all employees.
I established my brand in 2018 out of a desire to marry the aspects of my career that I loved most. I use the expertise I’ve developed over the last 20+ years to help my clients develop and implement strategies that maximize results. Today, I continue to focus on brand and marketing consulting, helping client organizations transform their internal culture, and supporting organizations with high-level business management expertise.
The Best Fit
Marketing and Communications
With some clients, I have a traditional agency-client relationship where I work as a marketing partner at arm’s length with their team. For other clients, I am integrated into their team, offering executive level marketing guidance and support where it is needed.
HR
I work with a company’s HR and Marketing teams to define the point where the two intersect within their organization. Many companies go to great effort to communicate their brand to their target audience but don’t consider that the employees that represent the front line for these brands don’t really understand the brand themselves. Working with both teams, I help them create, launch and foster a corporate culture that reflects the brand.
COO
I provide executive level thinking, support and leadership for small-medium size businesses that don’t have a full-time COO, either because they don’t have the resources to hire someone full-time, or they don’t require someone in the role full-time. In this role, I also provide support to the owner(s)/CEO of a business who are too busy working IN the business to spend time working ON the business.
Awards & Accomplishments
Institute for Canadian Advertising Designation
Certified Campaign Planning Program (CCPP)
Institute for Canadian Advertising Designation
Certified Advertising Agency Practitioner (CAAP)
Working with Sarah
I’m located in Halifax, Nova Scotia.
I’m available for
Projects
Connect with me
Specialties
Branding & Marketing Strategy Brand Development Brand Planning Marketing Communications Marketing Strategy Digital Strategy and Execution Content Planning Digital Content Strategy Digital Marketing Strategy Public Relations, Stakeholder Relations & Communications Employee Engagement Graphic Recording & Meeting Facilitation Brainstorm Facilitation Meeting Facilitation Stakeholder Engagement Market Research Engagement Facilitation Project Management Marketing/Advertising Project Manager Social Media & Community Engagement Social Media Marketing
Client Resume
Agropur, Atlantic Lottery Corporation, Bell Aliant, Corey Nutrition, Cove Kombucha, Dalhousie University, Dr. Jason Plotsky, Envirosystems, Fancy Pokket, Greco Pizza, High Liner Foods, IWK Foundation, Labatt, Lindsay Construction, MDW Law, Mezza Lebanese Kitchen, Micco Companies, Nature’s Way Canada, Nova Scotia Community College, Nova Scotia Liquor Corporation, Nova Scotia Power, Nova Spinal Care, RPS Composites, Saint Mary’s Cathedral Basilica Foundation, Sealand Building Group, Sobeys, Waycred Automotive
Agency Experience
Colour
Connect with Sarah
First name
Last name
Phone
What's your budget?This helps us make sure we have the right cost match.
$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K
When can we get started?Please include any must-hit dates in your message.
Very quicklySoonNo rush
How can we help?
Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.
About The Well
Want to talk to us? Fill out this form: https://gotothewell.ca/connect
Part Agency. Part Matchmaker. The Well is an entirely new approach to forging accounting, operations, marketing, advertising, communications and technology relationships. With Canadian freelancers and contractors, we’re the first human-driven marketplace where building trust is a primary focus.
The Well is designed to make things easy for everyone. Trading the usual risks, costs and time in locating and screening specialists for network of available vetted talents, centralized billing, built in contingencies and back-ups to protect everyone's interests with no hidden costs, recruiter fees or organizational retainers.
Since 2014, The Well has been perfecting a proprietary 22 point vetting system designed specifically to identify professional, committed specialists who are building their business with purpose. That means no side hustlers, hobbyists or 'necessity freelancers' in between full time gigs. Specialists who successfully complete this process are designated to one of two rosters - project or fractional - which is proven to make for stronger matches and lasting relationships with their clients.
Think of our roster members as the celebrities, and we'e their agents.
We provide clients with support and advice, and recommend the best individuals and teams to tackle each job with a look to developing lasting relationships - all for free and without obligation.